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How confident do you feel in the alignment of your sales and marketing teams? In this episode, Jeff Davis is going to show you how easy a misalignment between the two teams is and why it’s a big deal.
Had the pleasure of being on The Marketing Book Podcast with Douglas Burdett, principal and founder of Sales Artillery. Definitely a bucket list moment for my book to be recognized by the show. Tune in and enjoy the conversation!
B2B is currently at an inflection point where sales leaders are being forced to adopt a digital selling strategy or risk putting themselves at a stark disadvantage that they may never be able to recover from. Imagine you discover that your roof is leaking after a bad storm. Would you immediately go to ACMERoofRepair.com to […]
[Listen to the episode]According to a recent Harvard Business Review article, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about […]
SAAS Sessions: Aligning Marketing and Sales with Jeff Davis (click here to listen to podcast episode)Jeff Davis, an international speaker and founder of JD2 Consulting Group, specializes in B2B sales and marketing alignment, pulling from more than 15 years of experience in sales, marketing, and business development.Your Marketing and Sales team should be married and […]
[Listen to the podcast here] KEY TAKEAWAYS Jeff says the single biggest challenge facing sales reps today is engagement — how to get through the noise to have a compelling and informative conversation with prospects that gets them to want to talk with you. The subject line of an unopened email can still drive business […]
My opening keynote presentation at the GDS RevGen Summit.
During my time in college, I had the honor of working at the NASA Johnson Space Center in Houston, Texas. As a mechanical engineering student, it was my dream job. I would get the chance to work in the space industry, something my 7th-grade science teacher had inspired me to do. It was an opportunity […]
Many larger organizations by now know or should know they need to be more agile/entrepreneurial in order to survive. However, this can be extremely challenging in a larger organization for several reasons. One that seems more challenging than it has to be is establishing a structured feedback loop between Sales and Marketing. The reason this feedback […]
This guest blog was written by Ted Corbeill I am a recently retired Marine Corps Intelligence Officer who is leveraging military best practices to add value through Sales Enablement. As I’ve worked to develop and run data-driven sales campaigns, I’ve experienced difficulties stemming from a lack of alignment between Sales and Marketing. This lack of teamwork is […]
With all the new B2B tech coming at companies today, it’s hard not to fall victim to the “shiny new objective” syndrome. It’s also sometimes even harder to push back on demands to “Fix it Now!” by not just throwing tech at it. The problem you run into is that implementing new tech is not […]
I’ve talked to many leaders about the need to align B2B Sales and Marketing. Through those exchange of ideas, I’ve learned a lot about where a majority of companies are in their journey toward alignment. Now that a significant amount of attention has been directed at alignment, we are starting to see more research that helps […]
Some time ago, CEB released data that showed the typical B2B buyer is already 57% through the purchase process before reaching out to sales. Since that data was published other sources have estimated that number to be as high as 75% or more. Additionally, the average number of decision-makers in a buying group continues to […]
It was such a pleasure being invited to attend Oracle’s Modern CX conference this past week as a marketing influencer. I was really interested in understanding how the principles of customer service (CX) could be applied to helping B2B organizations align Sales and Marketing. The I also learned a ton from interviewing CX thought-leader – Shep […]
Let’s face it, there often can be a disconnect between a business’s marketing and sales departments. According to at least one LeanData survey, more than 50 percent of sales and marketing professionals aren’t happy with communication and support from the other department. Any business that wants to grow, however, has to get these two teams working […]
There’s an old saying in geometry circles: every square is a rectangle, but not every rectangle is a square. It’s true; all squares have the basic elements of a rectangle: four sides, four right angles. To be a square, though, all four sides must be of equal length; a rectangle only cares about equal length […]
You’ve got plenty of leads—maybe too many, in fact. You’ve got plenty of potential sales calls and appointments. But when it comes to looking at the numbers—to comparing your conversions against the number of conversions you think you should have—then it becomes a different story.Welcome to the sales funnel conundrum, when the potential doesn’t match […]
There is no question that most b2b companies are sitting on an immense amount of underutilized customer data. This data is rich in its ability to help us understand our customers better and how they interact with us throughout their buying journey. Having this type of data is however not valuable until we are able […]
B2B sales and marketing leaders are tasked with driving revenue goals forward to meet the company’s business objectives. It’s never been more important that these revenue leaders understand how to leverage their cross-functional teams to achieve their business goals.With that in mind, we’ve compiled a list of the top conferences (remember those?) for B2B sales […]
B2B Buying Is More Complex Without question, the B2B buying process has become more complex and difficult to navigate than ever before. In fact, Gartner data shows that 77% of B2B buyers state that their latest purchase was very complex or difficult. There are many dynamics that have caused this process to become more complex and […]