Marketing Must Help Sales Eliminate Bad Leads W/ Mark Hunter [Podcast]
This episode I speak with Mark Hunter – The Sales Hunter. He is a keynote sales speaker, best selling author, trainer, and consultant. He leverages his over 18 years of experience in sales and marketing to help companies sell more effectively. In his book “High-Profit Selling”, Mark helps salespeople learn the techniques they need to secure more sales at full profit and to avoid the discounting practices that are so prevalent in the sales industry.
In our conversation we discuss:
The biggest challenge in connecting with the modern buyer
The opportunity Sales and Marketing have to create clarity for the buyer
Marketing’s role in the prospecting process
The fact that Marketing should own the product and Sales should own the customer – always
“High-Profit Selling” and “A Mind For Sales” (Mark’s book)