Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth by Tracy Eiler and Andrea Austin
Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
Keeping Up with the Quants: Your Guide to Understanding and Using Analytics by Thomas H. Davenport
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