According to a recent Harvard Business Review article, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers. In this episode of Growth Marketing Today, Jeff Davis, a keynote speaker, author, and CEO of JD2 Consulting Group, reveals his 7-step roadmap to sales and marketing alignment.
Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/103