B2B sales and marketing leaders are tasked with driving revenue goals forward to meet the company’s business objectives. It’s never been more important that these revenue leaders understand how to leverage their cross-functional teams to achieve their business goals.
With that in mind, we’ve compiled a list of the top conferences (remember those?) for B2B sales and marketing leaders to attend together to start building an aligned, high-performing Revenue Engine for their organization.
B2B Marketing Exchange (B2BMX) – Feb 28 – Mar 2 | Scottsdale, AZ
Why Attend: Although an event for marketing executives, the conference has an entire track dedicated to sales and plenty of content focused on cross-functional alignment. It’s also a great way for sales leaders to network with marketing executives and learn how to leverage marketing in a different and better way in their own organization.
Unleash 2022 (Outreach) – April 4-7 | San Diego, CA
Why Attend: Although the 2022 agenda has not been released, in past years this conference has focused on building the future of sales with the help of marketing, operations, customer success, and more. The team behind the event brings in world-class revenue leaders from some of the fastest-growing companies and Fortune 500 leaders to help B2B revenue leaders transform the way they think about accelerating revenue growth in their companies.
B2B Summit North America (Forrester) – May 1 – 4 | Austin + Virtual
Why Attend: This conference focuses on marketing, sales, and product leaders and helps them realize that when working as a united front, they are a power-house trifecta that can enable any business to maximize client satisfaction, retention, and spend. Content offered includes: 110+ role-based sessions aligned to your priorities, Numerous session formats to meet your learning style including analyst presentations, panel discussions, Fireside chats, marketplace opportunities to help you find the right solution provider for your marketing, sales, and product needs, and Networking opportunities to help you expand your community, meet with Forrester analysts and connect with peers facing similar challenges.
Chief Revenue Officer Summit – September 15 | San Francisco, CA
Why Attend: This event focuses on strategies and tactics that drive rapid, cost-effective and sustainable B2B growth. Topics include: Cross-functional collaboration with marketing, sales, R&D, and finance, Altering corporate culture for best growth-based results, and Building and retaining highly effective teams.
INBOUND 2022 (HubSpot) – TBA (usually October)
Why Attend: Need time to step back and think about the big ideas that are going to transform your teams this year? Then, this is the event you need to be at. In the past, HubSpot has invited world-class speakers such as Oprah Winfrey, Spike Lee, David Chang to share their thoughts on business and other relevant topics. There are also specific content tracks for sales, marketing, customer success, and RevOps.
Why Attend: This event is the ultimate experience for marketers, sales pros, and business leaders to master inbound marketing with a proven framework. They focus on practitioners that know that inbound marketing works, but can’t quite figure out why it’s not working for them and want to learn more about the They Ask, You Tell framework developed by Marcus Sheridan.
Dreamforce 2021/2022 (Salesforce) – December 9/TBA | San Francisco, CA
Why Attend: Beyond bringing together some of the brightest minds in business, Dreamforce has just launched the Netflix of business content – Salesforce+. Inspired by the familiar user experiences of Netflix and Peloton, Salesforce+ is designed for viewers to experience engaging live and on-demand content in the comfort of their homes. It will consist of four channels covering every role, industry, and topic, plus over 100 additional hours of on-demand content. The new platform will host Salesforce 2021. So attendees can expect a high-caliber virtual experience like none other.
Whether in-person or virtual, it looks like 2022 has a number of great opportunities for cross-functional B2B revenues leaders to learn and grow their skills together to meet the demands of the modern buyer. Get your tickets now!