Jeff Davis engages in a thought-provoking discussion with Callan Young, the Chief Marketing Officer of On24. With a wealth of experience in the B2B tech space and successfully leading companies through transactions, Callan understands the importance of aligning sales and marketing for revenue growth. They dive into the challenges and opportunities of digital-first go-to-market strategies...

Join Jeff Davis as he engages in a captivating conversation with Brad Myers, the CEO and Co-founder of RevMethods, to explore the crucial topic of sales and marketing alignment. Brad offers valuable insights to help B2B companies enhance their revenue strategies. Brad highlights the challenge of data overload and emphasizes the need to focus on...

Jeff interviews Hannah Ajikawo, CEO and founder of Revenue Funnel, European Lead for Sistas in Sales, and sales expert with over 15 years of experience in sales roles. They discuss how important it is for sales and marketing teams to collaborate for maximum efficiency and success. Hannah highlights the need for sales leaders to have...

Jeff Davis and Adam Goyette, founder of Curdis.Co and partner at HyperGrowth Partners, discuss strategies for successful B2B marketing in the latest episode of the Rev Engine Podcast. Adam stresses the importance of prioritizing marketing channels where your audience finds value, rather than relying on competitors for guidance. He suggests using results-oriented metrics, such as...

In this episode, Jeff Davis talks to Douglas Burdett, also known as the “Oprah of Book Reviews,” the host of “The Marketing Book Podcast,” and Founding Principal of Sales Artillery. Douglas believes there are more companies who have a sales problem than a marketing problem. Most of them don’t realize that their marketing is actually...

In this episode, Jeff interviews Jim Karrh, who is a Clinical Instructor of Marketing, consultant, professional speaker, and host of The Manage Your Message Podcast. He is also the author of The Science of Customer Connections and specializes in strategic messaging. They discuss how marketing language has changed over time to be more conversational, customer-focused,...

In today’s episode, Jeff talks to Adrian Chang, a marketing leader with experience in customer marketing and performance marketing. Adrian offers his expert advice on how to persuade today’s consumers to make a purchase. He discusses customer marketing in-depth and how to assess the health of the sales-marketing relationship. They tackle topics that include opportunities...

In this episode, Jeff speaks with John Barrows, the CEO of Sell Better by JB Sales, which is focused on training, content, and events for sales teams. He is also the author of I Want to Be in Sales When I Grow Up! The two discuss that many companies are stuck in an old model...

In this episode, Jeff talks to Greg Mischio, who is the Owner and Strategic Director of Winbound, a digital sales and marketing agency that specializes in helping manufacturers use online content to create a digital twin of their sales team. Greg has deep industry expertise in manufacturing and believes that this sector is going through...

In this episode, Jeff Davis interviews CMO, Author, and Co-Founder of Women in Revenue, Tracy Eiler, who has been named one of the 15 Most Influential Women in B2B Marketing. She shares her background story of how she spent 30 years in marketing leadership roles leading up to CMO roles in enterprise SaaS companies and her...

Andy Paul discusses sales productivity with a focus on why sales technology has been linked to underperformance. They delve into various factors that can be contributing to inadequate results, such as metrics being misdirected or unrealistic expectations from leads generated by marketing teams. Through their discussion, they reach the conclusion that often times sales leaders...

In today’s episode, Jeff Davis talks to Andrew Gulovsen, who has been involved in the transportation industry for over 25 years. He is currently the leader of marketing and customer success at Hubtek, but also has significant experience in sales and business development. They discuss digital transformation in the industry and aligning sales and marketing...

In this episode, Jeff Davis talks to Dr. Howard Dover, who is the Director of the Center for Professional Sales at University of Texas at Dallas. Ten years ago, he founded the Institute for Sales Knowledge and Innovation, which was sparked by his book, “The Sales Innovation Paradox.” They discussed how adapting and adjusting to...

Jeff Davis and Morgan J Ingram discuss optimizing BDRs for successful sales strategies. Focusing on the importance of having the right technology, realistic KPIs, and coaching to help them excel, they delve further into the benefits of performing an audit of existing tech stacks when transitioning leaders and piloting a technology solution before rolling it...

In this episode, Jeff talks to Joel Harrison, Editor-In-Chief at B2B Marketing and Community Leader for Propolis, the new exclusive community for B2B marketers. Joel believes we are going through a fourth wave of change in B2B marketing with two aspects: from the internal marketing point of view and the buyer point of view. Some...

In this episode, Jeff interviews Scott Gillum, who is the Founder and CEO of Carbon Design, a marketing agency that uses audience insight and personality to increase conversations, engagement, and revenue for clients. Scott believes that in order to differentiate a message or get people to advocate for it, one must create a personal connection...

In this episode of Rev Engine Podcast, Jeff Davis welcomes Gabe Larsen, who is the Head of B2B Marketing at Meta and an expert in the startup space. Jeff and Gabe have an intriguing conversation about how B2B revenue leaders can leverage the metaverse. Gabe shares his experience and insights on how businesses can use...

In this episode, Jeff has an incredible chat with Julia Nimchinski and Justin Michael – two visionary leaders in B2B revenue innovation. Through the co-founding of HYPCCCYCL and authoring “Reinventing Virtual Events” together – these insightful pros offer so much for you to learn about re-imagining go-to market strategies. They stress the importance of building...

In this episode, Jeff speaks with Dan Cilley, the CEO of Vendor Neutral, which is a company that helps organizations with sales technology identification, selection, integration, onboarding, and adoption. Dan believes that too many internal teams are busy talking but not communicating with each other, which produces silos within those organizations, leading to poor communication...

In this episode, Jeff talks to Steve Patti, a multi-industry Chief Marketing Officer (CMO) and a GTM Leader. He has over 30 years of combined experience starting out in sales and then eventually transitioning to marketing. He was also featured as a guest on our first podcast “The Alignment Podcast”, which was well-received. So, he’s...

This episode of the podcast focuses on how sales enablement can assist leaders drive revenue growth. Roderick Jefferson, author of Sales Enablement 3.0, is the quintessential sales enablement guru. He explains in depth how sales enablement is like an orchestra and how it is responsible for bringing order to the chaos within a company by...

In today’s episode, Jeff interviews Hans Dekkers, the General Manager of IBM Northern, Central and Eastern Europe, who believes that companies should move to a hybrid cloud solution in order to be prepared for the future. He cites increased complexity, data explosion, need for automation, and security issues as some of the challenges that organizations...

Jeff Davis is joined by Darryl Praill, Chief Marketing Officer (CMO) at Agorapulse. Darryl is an award-winning content creator, one of the Top 10 SaaS branding experts in 2020, voted Top 3 marketer on LinkedIn, Top 50 social seller, and Top 50 sales keynote speaker. In this episode, Darryl shares his journey from systems engineer...

In this episode, Jeff Davis talks to Mary Shea, who is the VP of Global Innovation Evangelists at Outreach, which is a Sales Execution Platform that helps sales team efficiently create pipeline and close more deals. They discussed the effects of the global economic downturn on buyer behaviors. They go deep on how buyers want...

Jeff Davis, author of award-winning book “Create Togetherness” and founder of RevEngineTM, announces the launch of his new podcast – The RevEngine™ Podcast. This platform is designed to help B2B CEOs and revenue leaders align sales and marketing, transform their revenue engine and accelerate growth. Jeff’s journey began with a conversation between himself (a successful...

Welcome to the RevEngine podcast, where we help B2B CEOs and revenue leaders get clarity on how to align sales and marketing, build a high-performing revenue engine and accelerate revenue growth for their organizations. Each episode will feature content and conversations with cross-functional leaders all focused on delivering actionable insights that will help you identify...