“Create Togetherness” encourages B2B leaders to examine the dysfunctional relationship between sales and marketing and head toward alignment in order to exceed the new demands of the modern buyer and increase revenue.
What people are saying
“Jeff Davis taps into his unique expertise and fresh perspective to deliver Create Togetherness, a book that creates clarity for how B2B marketing and sales leaders can fix their dysfunctional relationship and increase company revenue. Highly recommended for any revenue leader that is looking at how to compete in the modern and complex B2B business environment.”
–Tracy Eiler, CMO, Alation, author Aligned to Achieve (Wiley 2016), and 15 Most Influential Women in B2B Marketing
“Jeff Davis is an authority on helping B2B company leaders understand how to align their sales and marketing teams for faster growth. Davis gives us proof in the form of stats, facts and valuable insights that provide a clear roadmap for leaders to transform their organizations.”
— Shep Hyken, Customer Service and Experience Expert and New York Times Bestselling Author of The Amazement Revolution
“The ageless battle between sales and marketing has led both functions to underperform and under-contribute for too long. Finally, Jeff Davis offers a wonderful solution for leaders and members of both functions to come together and create competitive capabilities neither function could on their own. His blueprint for co-creating an integrated revenue machine will enable sales and marketing leaders to thrive in areas where they’ve long floundered. If you are a sales or marketing leader, keep this book handy on the edge of your desk. You’ll be so glad you did.”
— Ron Carucci, bestselling author of Rising to Power: The Journey of Exceptional Executives, and Managing Partner at Navalent
“Create Togetherness is a must-read for any company leader who wants to win in today’s complex B2B selling environment. Jeff Da- vis offers an extremely unique perspective on alignment that will resonate with both sales and marketing leaders because of his ex- tensive experience in both fields. Alignment is the future of B2B, and Jeff does a stellar job of showing us how to get there.”
— Roderick Jefferson, Global Vice President, Enablement at PRO Unlimited, Bestselling Author, and Keynote Speaker
“Jeff Davis goes beyond just facts and figures to help business leaders deeply understand why and where the sales and marketing relationship breaks down. Jeff brings a fresh and unique perspective that helps B2B marketing and sales leaders understand how they can finally and sustainably align. This book is immensely valuable for any c-suite executive looking to position their organization for growth.”
— Mary Shea, Ph.D., Global Innovation Evangelist, Outreach
we Empower You To build a revenue engine That Works
The Transformation Plan >
Buy the book:
Pick up the book and have it read over your next business trip. You’ll finish with a clearer understanding of your revenue challenges.
Assess the state of your Revenue Engine
Through the content and resources we’ve developed, you’ll get clarity on the misalignment problem areas that need to be addressed.
Build a transformation roadmap
Leverage the strategies, tactics, and best practices shared from my experience, research, and interactions with other organizations to build your transformation roadmap to revenue acceleration.