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The Alignment Operating System

Redesign How Sales and Marketing Work Together to Unlock Your Revenue Potential.

By Jeff Davis · Available November 10, 2026
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The Premise

Most B2B companies do not miss their revenue target because people are not working hard enough. They miss it because the revenue system was never designed to produce alignment. The Alignment Operating System makes the case that misalignment is not a people problem. It is execution risk: a predictable, quantifiable output of a revenue system that was never deliberately designed.

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What You Will Learn

By the end of the book, you will be able to:

01
Diagnose where misalignment is quietly draining revenue and what is producing it inside your revenue system.
02
Secure executive commitment to fix misalignment as a business priority, not a soft initiative.
03
Define the operating environment where sales and marketing make decisions, build trust, and execute with shared accountability.
04
Build the operating infrastructure that turns alignment into consistent daily execution.
05
Embed alignment into the structure of the organization so it holds under pressure and does not depend on individual effort.
06
Govern the operating system over time so alignment compounds instead of decaying after the initial effort.
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What Revenue Leaders Are Saying
 
 

“Placeholder for Tier 1 advisor book endorsement. Quote references the framework’s practical applicability to a real revenue organization.”

“Placeholder for Tier 1 advisor book endorsement. Quote references the framework’s practical applicability to a real revenue organization.”

“Placeholder for Tier 1 advisor book endorsement. Quote references the framework’s practical applicability to a real revenue organization.”

Pre-Order The Book
The Alignment Diagnostic

Uncover where your revenue design is broken before you try to fix it.

The RevEngine Alignment Diagnostic scores your revenue organization across all six pillars. You get a quantified view of where misalignment exists, how deep it runs, and where the redesign will have the most significant impact on improving revenue. 

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Jeff Davis - speaker headshot 2020
The Architect

Twenty years of finding the same failure. One system built to fix it.

Jeff Davis spent over 20 years in sales, marketing, and business development across organizations from early-stage startups to Fortune 100 companies, and found the same structural failure producing misalignment in the majority of them. The Alignment Operating System is the system he built to fix it.

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