This episode I speak with Gary Smith, Chief Executive at the Gary Smith Partnership. The company is a sales and marketing consulting firm that specializes in process change and enabling disruptive technology implementation.
In our conversation we discuss:
The most compelling reason Sales and Marketing must align now
How to get CEO support when it comes to aligning these two teams
The 5 things you must do to start on the path to better alignment
Culture’s impact on successfully achieving true alignment
“Black Box Thinking” by Matthew Syed
“Mistakes were made (but not by me)” by Carol Tavris