My Episode On The Marketing Book Podcast

Additional Resources

Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth by Tracy Eiler and Andrea Austin

Tracy Eiler Marketing Book Podcast Interview

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales by Trish Bertuzzi

Trish Bertuzzi Marketing Book Podcast Interview

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago

Kristin Zhivago Marketing Book Podcast Interview

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics by Thomas H. Davenport

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi 

Todd Caponi Marketing Book Podcast Interview 

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