Content marketing has become an increasingly popular way for manufacturing companies to increase their sales. Content can provide customers with valuable information that helps them make informed decisions when they are looking to buy products or services. It also allows manufacturers to build relationships with potential and existing customers, helping them to understand the needs of their target audience better.
Furthermore, content can be used to position a company as a leader in its industry and establish trust between buyers and sellers. By utilizing content strategically, manufacturing companies can effectively boost their sales by providing helpful resources that educate customers about their products or services.
Breaking Down Barriers: Building Bridges Through Sales & Marketing Alignment
By ensuring sales and marketing are aligned, you create clarity around brand objectives that everyone understands, whether they’re in sales or marketing. Together, sales and marketing can build a strong bridge across departments, so teams have greater insight into each other’s roles to be able to provide customers with an easy-to-navigate and seamless experience. In fact, studies have shown that customer experience has now become more important than price or product in creating brand/company preference in the mind of the modern B2B buyer.
When it comes to communication issues in the workplace, it is crucial to dig deeper and understand the root cause. It could be a large disconnect between the two departments due to different goals and objectives. This has likely been happening beneath the surface, unnoticed and slowly creating a barrier where communication begins to break down.
Being aware of this communication gap early can help prevent a larger, detrimental impact from occurring down the line. There are steps you can take now to learn more about the different objectives of each department and begin mending communication bridges.
By aligning their sales and marketing efforts, manufacturers can bridge the communication gap between departments. Moving to a lead-generation focus helps to ensure that both departments understand when it is time to lead prospects through the sales process, thus making for an efficient customer acquisition cycle.
Shift Your Team Toward Lead Generation
Additionally, shifting to a lead-generation-focused team approach allows for a better understanding of market needs and trends, which can feed into a deeper understanding of customers and improved product development.
To implement the solution, start by getting your leads together and setting some shared goals across sales and marketing. Come up with key performance indicators (KPIs) you can use to measure success and plan out a process for reporting the results. Everyone should have an understanding of what the objectives are and how the team is tracking them (plus how they’ll be held accountable) — this way you’ll be able to stay on track towards achieving what you set out to do. When everyone is working from the same playbook it makes progress much easier.
Key Takeaways:
1. Sales and marketing alignment is key to creating clarity around brand objectives
2. Communication issues in the workplace can be caused by a disconnect between departments
3. Steps that can be taken to bridge communication gaps include setting shared goals, KPIs, and a process for reporting results
4. Moving to a lead-generation focus helps ensure both departments know when it’s time for sales process involvement
5. Lead-generation-focused teams also understand market needs better, leading to improved customer understanding and product development
Are you a manufacturer looking to take your business to the next level?
Are you interested in leveraging content marketing to create a digital twin of your sales team? If so, then don’t miss out on the Increasing Manufacturing Sales Through Content With Greg Mischio episode of The RevEngine™ Podcast and explore the challenges that manufacturers face when it comes to sales and marketing alignment. Learn how content must align with the overall strategy, how to create a narrative that educates customers about their problems, how to define what constitutes a lead, and more. Get ahead of the curve by listening to this podcast episode so you can build an effective digital sales and marketing strategy for your organization.
