Many revenue teams don’t realize they’re running on a faulty operating system.
Instead, they react to surface symptoms:
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A slow pipeline
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Conflicting priorities
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Misaligned KPIs
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Inconsistent buyer experiences
So they hold another meeting.
Reorganize teams.
Launch a new campaign.
Buy a new tool.
But none of that fixes the real issue.
Because the real issue isn’t tactical.
It’s systemic.
The Alignment Operating System
Alignment isn’t something you do.
It’s something your business runs on—whether you realize it or not.
It’s the infrastructure layer powering:
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How decisions get made
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How buyers move through the funnel
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How teams hand off, escalate, and execute
When it’s healthy, things move.
When it’s broken, every department feels it—but no one can pinpoint why.
Because alignment drag doesn’t show up in one place.
It shows up everywhere.
Most Companies Are Running on an Dysfunctional OS
When you don’t design alignment intentionally, one still forms—by default.
And it’s usually shaped by:
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Speed
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Silos
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Short-term survival
Not by shared strategy.
Not by cross-functional clarity.
Not by deliberate design.
If your revenue engine keeps breaking, stop and assess the operating system your revenue engine is running on.
Alignment isn’t a fix. It’s the foundation.
And most teams are scaling on top of something very unstable.
Until next week,
Jeff
RevEngine™ | Built for Revenue Leaders Driving Alignment and Growth—Together
