“The ageless battle between sales and marketing has led both functions to underperform and under-contribute for too long. Finally, Jeff Davis offers a wonderful solution for leaders and members of both functions to come together and create competitive capabilities neither function could on their own. His blueprint for co-creating an integrated revenue machine will enable sales and marketing leaders to thrive in areas where they’ve long floundered. If you are a sales or marketing leader, keep this book handy on the edge of your desk. You’ll be so glad you did.”
— Ron Carucci, bestselling author of Rising to Power: The Journey of Exceptional Executives, and Managing Partner at Navalent
