Sales funnels have been a popular tool in the business world for decades, but times are changing. In today’s digital age, traditional sales funnels simply don’t work anymore. With consumers becoming more tech-savvy and having access to more information than ever before, they are no longer willing to be pushed down a linear path through one marketing funnel. Instead, they expect personalized experiences that cater to their individual needs and interests. Companies that want to stay ahead of the competition must start thinking beyond traditional sales funnels and focus on creating engaging customer journeys instead.
Today’s market has shifted. Customers have advanced access to knowledge and a new degree of control. Gone are the days when ABC (Always Be Closing) -style selling. Rather, customers now crave engagement; they wish to be educated, assisted, and ultimately helped in their decision-making progress. The traditional sales funnel is no longer valid in this digital age and as revenue leaders, we must recognize these changing needs if we are to remain successful.
We need to step away from merely just selling a service or product and really reflect on our customers’ needs and wishes so they are able to properly navigate their journey with you based entirely on their individual requirements and internal buying process.
Today’s buyer doesn’t follow a linear buying path
The revenue pipeline is the process that sales and marketing teams use to generate leads, nurture them, and close deals. A typical revenue pipeline has four stages: awareness, interest, decision, and action. However, the traditional sales funnel doesn’t take into account the fact that customers today are more informed and empowered than ever before. They don’t want to be sold to; they want to be helped. As a result, the way we generate revenue needs to change. We need to stop selling and start helping people buy.
How can we help buyers buy easier?
The key is to provide value at every stage of the process. Instead of trying to sell someone on your product or service, provide them with information that will help them make an informed decision. For example, at the awareness stage, you can provide helpful blog posts or articles that educate your audience about their problem or need. At the interest stage, you can provide case studies or testimonials that show how your product or service has helped others in a similar situation. And at the decision stage, you can provide free trials or demos that allow potential customers to experience your product or service for themselves. By providing value at every stage of the process, you’ll be able to build trust and credibility with your audience—which is essential if you want them to buy from you.
If you want to succeed in today’s world of sales and marketing, it’s time to ditch the traditional sales funnel and start helping people buy. The key is to provide value at every stage of the process through educational content, case studies, testimonials, free trials, or demos. Helping people buy is essential to build trust and credibility, so customers will choose your product over your competitor.
The best way to become a trusted seller is by providing value. You can provide value in several ways, including by sharing your expertise, providing information that is relevant and helpful, and offering solutions that solve real buyer needs. But the most important way to provide value is by having meaningful conversations with buyers.
Key Takeaways:
1. The traditional sales funnel is no longer valid in this digital age and businesses must recognize the changing needs of customers if they want to remain successful.
2. Customers today are more informed and empowered than ever before, so selling to them is no longer enough; businesses need to start helping people buy by providing value at every stage of the process.
3. To achieve this, businesses should provide educational content, case studies, testimonials, free trials or demos that help potential customers make an informed decision about their purchase.
4. Offering solutions that solve real buyer needs is an important way to provide value and build trust with your audience.
5. Having meaningful conversations with buyers is the best way to become a trusted seller and provide value – it can be done through customer service channels such as live chat or email support as well as social media platforms like Twitter or Facebook.
6. Building customer relationships is essential for success in today’s digital age – it helps establish trust between seller and buyer as well as loyalty that will result in repeat business and larger revenue outputs over time.
Are you interested in learning from one of the top CMOs on how to better capture demand, facilitate conversations with customers and prospects, and develop authentic relationships? Then don’t miss out on Sales Funnels Don’t Work Anymore! With Steve Patti episode of The RevEngine™ Podcast.
Learn how to stop selling and start helping people buy through productive conversations that provide tailored solutions based on buyers’ needs. Discover new insights into how you can create more awareness around your brand and product, form preferences for a particular solution, and utilize impactful quotes and stats from ICP discussions.
