The Evolving Role Of Tech In B2B W/ Max Altschuler [Podcast]
This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more.
In our conversation we discuss:
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What B2B sales leaders struggle with when it comes to their approach to selling in a modern and digital-first way
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How the evolution of sales tech has changed the buyer-seller relationship
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Why telling sales reps to just increase their activity level alone won’t lead to improved sales results
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How sales leaders can interact differently with Marketing to get what they need to hit their numbers
Additional Resources:
“Hacking Sales: The Playbook for Building a High-Velocity Sales Machine” (Max’s book)
Engage with Max on LinkedIn and Twitter
Music/Production: Chris “KID” Robinson, Hitmakuzz Productions
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