Every revenue leader has felt it, the quiet drag that slows decisions, stalls deals, and leaves both sales and marketing pointing fingers.
Most think it’s a collaboration issue. It isn’t.
It’s a system design problem.
When the business is built and optimized around functional silos, misalignment isn’t an accident, it’s inevitable. You see it when:
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Marketing generates “qualified” leads that sales never touches
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Hand-offs between BDRs, AEs, and CS teams create friction instead of flow
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Dashboards disagree and every team is “right” in their own data
The real cost doesn’t just show up in lost revenue. It builds up in slower cycles, duplicated work, and missed opportunities. Research shows that weak alignment can erode 10% or more of annual revenue without anyone even noticing until it’s too late.
That’s the misalignment tax: The hidden cost built into every disconnected system, redundant process, and unshared goal.
In my conversation with Val Riley on the Closing Time Podcast, we unpacked why this tax exists and how leaders can start designing alignment into the core of their revenue engine, not as an initiative, but as the foundation of how the business operates.
If you’ve ever wondered where the drag in your organization really starts, this episode will help you see it.
👉 Watch the full conversation on YouTube: Watch Closing Time with Jeff Davis (Click the image below to watch the full episode.)
If this was useful, forward it to a colleague who would benefit from rethinking how sales and marketing can align to drive sustainable growth.
Until next week,
Jeff
RevEngine™ | Built for Revenue Leaders Driving Alignment and Growth – Together
